Amorelie Joy

I designed 10 beginner sex toys under the brand Amorelie Joy between 2019-2021.

Scope: Translate Amorelie’s new corporate identity into a toy brand.

Mood shot of 10 sex toys, with desserts and treats.
Hand holding bright orange vibrator.
Hand holding blue penis ring.
Hand holding turquoise dildo.
Hand holding blue anal plug.
Hand holding bright orange rabbit vibrator.
Hand holding green kegel balls.
Hand holding purple mini vibrator.
Hand holding purple lay-on vibrator.
Two hands holding an egg vibrator and its remote.

I designed the toys as a family, incorporating regular critical feedback from testers at every stage of development, including sketching, rapid prototyping, and sampling.

Here is my process of designing a finger vibrator that could comfortably fit any hand, regardless of finger size or shape:

Hand holding turquoise finger vibrator.

Sketching

Prototyping

 

Sampling

Impact: Three toys made it into the 2021 Advent Calendars, and several are on shelves at DMs across Germany.